Tension Mining
Uncover the societal tensions and cultural truths impacting people's lives, to fuel the creation of powerful brands.
Overview
Tension Mining enables you to uncover the real issues that your brand has a right to solve, giving you a genuine role to play in tackling key sustainability issues. We offer a source of rich insight and inspiration that elevates your brand relationship and helps you answer specific societal and commercial issues.
Key features
Socially and environmentally dynamic
Connect to the issues on the ground to make sense of the tensions emerging in a rapidly changing world.
Meaningful and lasting relationships
Build deep relationships with people, by identifying the issues they truly care about and that you have the right to tackle.
Culturally and socially powerful
Become a leader in sustainability, driving the cultural conversations that go beyond sector and category.
Related solutions
Build out and optimise your sustainable ideas, earlier in the process, through intuitive and reflective thinking.