Innovations for Brand Growth:
the AI edition
Harness the synergy of human and AI to unlock innovation opportunities
AI is transforming the way brands innovate. But with the rapid rise of generative AI and large language models, many teams find themselves navigating a crowded, often confusing landscape — with more sameness than breakthrough.
At Innovations for Brand Growth: the AI edition, we’ll explore how brands can move beyond “innovation on autopilot” and make smarter use of AI as part of a human‑led innovation process. Because while AI can accelerate and scale, meaningful innovation still depends on human judgement, creativity and context.
During this interactive morning session, Kantar experts and client speakers will share practical perspectives on how to combine the best of human intelligence and AI to identify innovation opportunities that are not only new, but meaningfully different and commercially relevant.
What to expect
- A clear view on what AI can, and cannot, do in brand and product innovation
- How to work with AI in a way that avoids a sea of sameness
- Real-world perspectives on applying AI across different stages of innovation
- A hands-on breakout session to explore opportunities together
- A live demo of EvaluateExplorer, Kantar's AI-powered innovation solution
Event details
Date: Tuesday, 9 June 2026
09:30 AM | Walk in and registration
10:00 AM | Start programme
12:00 PM | Lunch & networking
Location: Cloud9, Amsteldok, Amsterdam