PERSPECTIVES

Ontdek Kantars perspectief

Hero Stat

Kantar’s Blueprint for Brand Growth is built on an analysis of 6.5 billion consumer data points

6.5b

Blueprint for Brand Growth

The Blueprint for Brand Growth is a breakthrough in understanding how businesses build profitable, strong and sustainable brands.

Access insights from the largest global brand equity study: 4.3 million consumers, 21,000 brands across 54 markets.

4.3m

Kantar BrandZ

Kantar BrandZ brings you industry-leading brand valuation, combined with research from the world’s largest and most extensive brand equity study: 4.3 million consumers covering 21,000 brands across 525 categories in 54 markets.