30 golden years in creativity

Dive into the captivating world of Dutch advertising with our exclusive booklet celebrating 30 years of Gouden Loeki winners. This comprehensive analysis explores how the tonality and creativity of ads have evolved over the past three decades. From the nostalgic charm of early commercials to the innovative storytelling of today, this booklet offers a unique glimpse into the emotional power that has made these ads unforgettable.

Leveraging the advanced capabilities of Needscope AI and LINK AI, our research delves deep into the emotional and psychological drivers behind these iconic ads. Learn how brands like Calvé Pindakaas, Centraal Beheer, and KPN have adapted their messages to resonate with changing cultural sentiments and technological advancements. Whether it's the heartwarming stories, the humor that makes us laugh out loud, or the social messages that provoke thought, these ads have left a lasting impact on Dutch society.

Download the booklet now and get inspired by the timeless appeal of STER Gouden Loeki's most memorable ads.