Building audience ‘stickiness’ in a complex, disrupted TV & video market
With increased choice and intense competition, we’ve created this report to share how and where content providers and advertisers can use data to unlock growth and maximise return on investment.
It’s personal: connecting with audiences to unlock growth is a summary of research from over 8,000 consumers and interviews with some of the world’s leading thinkers in TV/Video research and advertising.
It has never been more important to maintain and improve audience engagement (‘stickiness’) as viewer control is now total –what is viewed when, where and on what device. This reports considers:
- Growth strategies for content providers in the personalisation era
- Using audience data appropriately to unlock growth
- Enhancing the viewing experience
- The role of collaboration in a competitive marketplace