The top 30 most valuable Dutch brands are worth US$72.7bn, with the overall brand value of the ranking increasing by 10% over the past two years. This is down to a combination of successful pricing strategies, overseas expansion, and creating value through meaningful difference. When brands achieve meaningful difference, they have connected with consumers and are seen as unique compared to other brands.
Highlights from the new brand valuation ranking and analysis, which is based on the opinions of more than 42,190 respondents about 930 brands across 69 categories, reveals:
- Iconic beer brand, Heineken, is the most valuable Dutch brand, worth US$13.7bn
- Online travel services platform, Booking.com, takes second place with a brand value of US$11.4bn
- Discount store chain Action (No.10; $2.3bn), is the highest-rising brand, up 75% since 2021
- Alcohol is the largest category in the ranking, representing 22% of total brand value, and featuring three other beer brands: Amstel (No.12; $1.5bn), Hertog Jan (No.26; $284m) and Grolsch (No.27; $275m)
- Retail is one of the highest-growing categories, with ten retailers in the Top 40, led by Spar (No.9; US$2.3bn)
Our research consistently shows that to be successful, brands need to navigate the present without giving up on the long-term efforts that build value. Brands that pursue short-term measures to overcome present challenges, while staying on track with harder tasks that build sustainable, transparent, and meaningfully different brands over time can expect future returns.