Reclaiming the CMOs role as guardian of brand value
Brand equity is back at the heart of growth. Yet marketing leaders face growing pressure to deliver short-term results, demonstrate marketing’s financial value and respond to the impact of AI and creator marketing.
Based on more than 100 interviews with marketing and brand leaders, The State of Marketing 2026 explores the forces reshaping the marketing profession and the role CMOs must play in protecting and building brand value.
Download the report to discover:
- Why brand equity is gaining importance as a measure of growth
- How short-term pressure is challenging long-term brand building
- Where the reality of AI adoption falls short of expectations
- How creator marketing is changing investment and brand control
- What CMOs can do to strengthen marketing’s role as a driver of growth and value