Uit de honderden genomineerden voor de 'Top 25 Data Software Companies of 2022' werden de winnaars van dit jaar geselecteerd op basis van de kwaliteit van hun solutions, leiderschap in hun categorie en organisatorische kracht. Door middel van unieke producten en platforms hebben deze bedrijven in hun respectieve expertisegebieden geïnnoveerd om klanten toonaangevende oplossingen te bieden voor de meest urgente data-uitdagingen.
Uit het juryrapport: ''Kantar is a data and evidence-based agency providing insights and actionable recommendations to clients worldwide. It collects data digitally and can share advanced insights in real time—at scale and at speed. Kantar’s self-service solutions return results the same day, with deeper diagnostic options taking only slightly longer. Using AI and machine learning to make existing offerings faster and cheaper, the company leverages its technology to also offer new services which couldn’t have been dreamt of just a few years ago. Kantar provides insights on over 90 markets, with more than 2 billion active data profiles.
Kantar’s Trade Optimization Revenue Management solution is one of the top three RGM platforms globally, managing billions of dollars of clients’ trade spend. Its Link AI ad-testing solution can predict in-market performance within 15 minutes, and is used by clients such as Coca-Cola, Unilever, and Google. The company was named IAB Europe’s 2021 Winner (Gold) in Consumer Attitudes and Behavior for the Kantar COVID-19 Barometer, and won the same award in 2019 for its Getting Gender Right research. Kantar was also the winner of the British Healthcare Business Intelligence Association’s (BHBIA) BOBI award for Creative Fieldwork Team of the Year in 2021.''
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