Marketers and brand experts strive to try to understand what is happening under the hood of their brand and purposefully track the developments on a regular basis. The concrete questions to answer are: what does the brand look like in the mind of the consumer, what does it consist of and how can all this be decoded simultaneously?
Kantar has developed a unique Brand Structure Framework that empowers you to step up the game and get more out of your brand and leveraging your business. In this whitepaper we share 5 practical tips how you can get more out of your brand, starting today!
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