Creative Testing and Optimisation

You need to develop ads that capture attention, drive predisposition and deliver ROI across markets, media formats, and channels. LINK creative development, testing and optimisation solutions provide a unified approach to content development, supported by industry-leading IP, technology, and brand measurement, so you can act with total confidence.
Unrivalled depth and breadth
Kantar’s creative expertise is underpinned by the world’s largest ad testing database of 260K ads, allowing you to benchmark across countries and your category.
Proven commercial impact
Research carried out in partnership with WARC shows that the best ads, as measured by Kantar’s LINK testing, can achieve 4X long-term return on your marketing investment.
Agility to match your business demands
Act with speed and confidence, with AI performance predictions in as few as 15 minutes and survey-based insights in as few as 6 hours.

The most powerful way to make creative work
LINK+ on Kantar Marketplace is the most powerful, flexible survey-based solution for evaluating and optimising ads. It brings together the speed of automation with the ability to tailor your project, so you get insights in as few as 6 hours.

Key Features

Cutting edge tech-enabled insights
LINK+ uses neuroscience approaches alongside survey and digital behavioural measures for a complete view of true system 1 reactions to your content.

Support at every stage
Assess anything from storyboard to finished ads across digital, TV, print and outdoor and configure your test to measure only the KPIs that matter to you.

Proven impact on your business
LINK+ is validated to short- and long-term sales so you can predispose more people to your brand and grow faster.

Take the guesswork out of advertising ROI
LINK AI on Kantar Marketplace is a powerful, artificial intelligence-based tool for testing your digital and TV advertising. It’s designed for speed and scale and backed by the extensive LINK norms database, so you get decision-quality insights you can trust.

Key Features

Confident decision making
LINK AI delivers decision quality ad effectiveness predictions to an intuitive dashboard in a few as 15 minutes so you can act quickly and confidently.

Comprehensive metrics
It is the only AI solution on the market to predict brand lift along with creative and behavioural effectiveness.

Actionable insight
Results benchmarked to channel-specific norms, so, you have a complete picture of ad effectiveness and know where to put your media investment.