Before moving to technical implementation, it’s important to align with your Kantar representative on: 

1. Your workflow 

2. Your use case 

3. The metrics needed to support your decisions 

4. Expected volume 

5. Whether the API will be used to return scores only, or also to trigger tests 

Kantar API Developer Portal provides detailed guidance for technical teams once these elements are defined. Please reach out to our Support team to get access to the Developer Portal. 

No. You (or your agencies or technology partners) are responsible for building the integration. This requires: 

- A development or technical team on your side 

- Clear ownership of the workflow and systems involved 

Kantar provides the API, documentation, and support materials, but does not implement the integration inside your systems. 

Yes. With your approval, agencies can be granted access to use the integration or run tests on your behalf. 

Integrations may be built by you, your agencies, or jointly, depending on who owns the workflow. 

The API is flexible and can integrate at multiple points in your workflow, including: 

- Digital Asset Management (DAM) systems 

- Compliance platforms 

- Creative quality platforms  

- Activation and Demand-Side Platform (DSP) environments 

- Business Intelligence tools and data lakes 

Some brands integrate at more than one point in the workflow (e.g. pre-flight and in-flight). These are treated as separate integrations. 

It depends on where LINK AI data is integrated within your workflow, and the use cases, insights, and decisions you want to enable. 

For example, when integrated into a Digital Asset Management (DAM) system, LINK AI can act as an early “quality and approval” signal, helping you make faster, more confident decisions about what to approve, reuse, adapt, or retire before production time and media budget are committed. 

For brands and agencies working together, the benefit is alignment: creative effectiveness signals can directly inform media decisions, helping focus investment on the assets most likely to perform, reduce wasted spend, and improve overall effectiveness. 

This depends on how you design your integration. LINK AI tests can be: 

- Triggered automatically by predefined rules (e.g. when an asset reaches a specific stage in a DAM) 

- Manually triggered by users 

You define the trigger logic based on your workflow and decision-making needs. 

The API returns a predefined set of metrics for LINK AI and LINK+, along with any “custom metrics” specific to your setup. 

You can consult the developer portal to see which standard metrics are available for LINK AI and LINK+. Not all metrics shown in the dashboard are available via the API. 

You can choose which of the available LINK AI or LINK+ metrics to surface within your integration. 

In practice: 

- Earlier workflow stages tend to use simpler, directional scores 

- Later stages (e.g. DSPs, MMMs) may use richer metric sets 

Where the integration sits in your workflow is just as important as the metrics themselves. 

Yes. Using the API does not affect scoring or what is shown in the dashboard. 

When results are returned via the API, a link to the dashboard is also provided so you can access the full set of metrics. 

Outputs such as heatmaps and trace lines are not available via the API. 

However, they remain accessible through the LINK AI dashboard for API users. The data is still available but must be accessed via the Kantar Marketplace interface. 

No. LINK AI content optimiser is currently accessed through the Kantar dashboard. 

The API can return LINK AI scores and results, with links to the dashboard so you can continue the optimisation process there. 

The asset bank is explicitly chosen during integration setup; it is not inferred. 

The API is linked to a specific subscription or container tied to a defined asset account, which you will be asked to specify during setup. 

If you have any questions or need support at any stage, you can contact your Kantar representative or reach out to our Support team; we’ll be happy to guide you or help resolve any issues. 

Tap into decision intelligence from LINK AI and LINK+ via the API to evaluate content faster, optimise performance, and integrate insights into your ecosystem.

• Evaluate performance: Access aggregated results from LINK AI and LINK+ to measure creative effectiveness
• Integrate seamlessly: Embed insights directly into your tools, dashboards, or AI systems for connected analysis and reporting
• Get started easily: Enjoy simple setup and flexible integration designed for speed and efficiency

Campaign decisions now move faster than traditional insight workflows.
Marketers are producing content at scale and making decisions faster than manual insight processes can keep up.

Intelligence needs to show up where decisions are made, in real time and at scale.

Static reports, one-off tests, and manual uploads don’t scale to that reality.

The LINK API is designed to close that gap.

The LINK API allows creative decision intelligence to:

• Flow directly into the systems where decisions are made
Digital Asset Management (DAM) platforms, Demand-Side Platforms (DSPs), Business Intelligence tools, and internal platforms

• Trigger automatically, at scale
No manual uploads or one off workflows

• Surface earlier in the content development lifecycle
So intelligence can influence decisions, not just explain outcomes

• Bring creative  and media effectiveness together
Supporting higher confidence decisions across channels and markets