Creator Effectiveness Meta Analysis
Maximizing brand impact through best-in-class creator activations
In 2025, 74% of brands increased their creator marketing budgets. This shift from traditional ads to creator-led storytelling is driving not just awareness, but measurable conversions and brand loyalty. As the ecosystem grows toward a projected $528 billion by 2030, creators are no longer just partners — they’re pivotal to modern marketing strategy.
That’s why Kantar and Whalar have joined forces to launch the Creator Effectiveness Meta Analysis. This research initiative helps brands maximize impact in creator activations and creates the first ever cross channel norms.
Download today to understand which elements drive the most value for brands and how to get the most out of creator marketing.