Transform the future with trusted analysis, solutions, and insight for financial services brands

A new generation of empowered customers, disruptive technology, converging industries, and increased competition are transforming the financial services industry like never before. To compete, many institutions realize they need to do more than just keep up. They are striving to lead the way.

At Kantar, we have a rich history of trust and an unwavering commitment to our clients, empowering them to transform and grow at scale and speed, while meeting the growing expectations of the customer of the future.

Our global team of business strategists, research professionals and industry leaders bring fresh thinking and sector knowledge across banking, capital markets, insurance, wealth management, payments, and asset management. We help transform what a brand can be, and what people can do, to build long-term value for our financial services clients. 

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Featured content

AI Innovators Summit

Kantar’s AI Innovators Summit, available on-demand, will give you the tools you need to leverage AI to transform consumer understanding and optimize your marketing strategies.



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Maximizing Client Value in the
Financial Services Industry

In today's Financial Services landscape, it's crucial to understand and optimize Total Client Value across diverse products. Learn how you can maximize client value through LIFT ROI from Kantar.

Read the article

Latino Youth

Challenging outdated beliefs

Today’s young Latinos are better positioned for success than any generation before them. They’re breaking away from tradition and stepping into an era fueled by ambition and determination.

 Read the article

AI

AI 2030: Provocation Makes
the Difference

The Insights discipline as we know it must stir things up to kindle better conversations and create smarter outcomes. AI will enable insights teams to do this at speed and at scale.

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We are your indispensable brand partner, here to grow your brand.

We work with brands defining the financial services category:

  • 9 of the 10 largest banks
  • 6 of the 10 largest global banks
  • 15 of the top 20 credit card issuers
  • All 4 credit card networks
  • 7 of the top 10 asset managers
  • 6 of the top 10 US P&C insurers
  • 6 of the top 10 US life insurers and 10 of the top 15 global life insurers
  • 4 of the top 5 brokerage firms

Our experts support these
brands with:

  • Brand guidance and strategy
  • Advertising, media, and PR
  • Innovation
  • Analytics
  • Customer experience management
  • Audience measurement
  • Sustainability consulting
  • Futures consulting
  • Thought leadership for publication
Discover how we can help grow your brand

At Kantar, we have a rich history of trust and an unwavering commitment to our clients, empowering them to transform and grow at scale and speed, while meeting the growing expectations of the customer of the future.

Brands need to be imagining and rethinking what their role is in consumers' lives. Kantar is uniquely position to help you:

  • Deliver better customer experiences
  • Manage your brand to achieve commercial success
  • Innovate to grow

Sign up to receive our Financial Services newsletter for our latest industry insights and learn how we can help you grow. 

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Podcasts, Webinars, and more

Future Ready: Financial Services

The entire concept of money is changing. The last few years have seen new macro changes to the market, in which people are left questioning the meanings of wealth as you age and the impacts of the coming Great Wealth Transfer, as well as consumers and retail investors having access to information and advice to fully own their financial life. View this 15-minute discussion featuring Kantar's Financial Services Industry Expert, Lindsey Dickman, to learn what finance companies need to thrive in an era of continuous change. Watch here

Category forecasts to 2029: Future trends by category

The US economy is moving into a new phase of risk and uncertainty. Kantar economist Doug Hermanson explains current and future macro trends and how they will impact growth. The result of his analysis can be found in our new US category forecasts. View here

Retail Sound Bites: Challenger brands and M&As

In this episode of the Kantar’s Retail Sound Bites podcast, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss challenger brands, mergers and acquisitions, and more! Listen here

Financial Services
Future Ready: Financial services
Helping financial services brands prepare for the trends of tomorrow.
Read the booklet