From Strategy to Success: Pharma Brand Growth That Lasts

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Kantar’s Blueprint for Brand Growth helps pharmaceutical marketers navigate complexity, uncover what drives demand, and create lasting brand impact across the healthcare ecosystem.

Pharmaceutical brand marketers today face a complex challenge: how to build meaningful, lasting connections with patients, providers, and payers in an environment defined by rising expectations, rapid innovation, and regulatory pressure. Traditional brand-building strategies alone no longer cut it.

That’s where Kantar’s Blueprint for Brand Growth comes in - grounded in decades of evidence and tailored for the unique dynamics of the healthcare market. From insight to impact, we help pharma brands uncover what truly drives demand, differentiate with relevance, and unlock sustainable growth.

Kantar's evidence based Blueprint 
5.4 Billion attitudinal data points 
1.1 Billion behavioral data points
10 Years of research
20,000 Brands
Why Kantar? Insights. Activation. Impact.

We combine deep human understanding with agile, AI-powered tools to help you:

  • Pinpoint emerging needs through real-world patient and HCP insights

  • De-risk go-to-market decisions with predictive analytics

  • Unify your brand story across stakeholders, channels, and touchpoints

  • Prove brand value through faster feedback loops and precision tracking

Interested in learning more? 

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AI insights
“Kantar helped us bridge the empathy gap between clinical promise and real-world brand relevance.”

– Global Brand Director, Top 10 Pharma

We deliver solutions that move the needle.
data waves

Backed by our AI-powered research platforms and 15+ years of pharma expertise.

Patient-Centric Brand Strategy
 Align messaging and positioning with patient and HCP needs at every stage.

Creative Development & Testing
Optimize campaigns that resonate with emotional and functional drivers.

Omnichannel Activation Insights
Know where, when, and how to engage with precision.

Launch Readiness & Brand Tracking
Benchmark awareness, equity, and ROI—before and after launch.

Ready to find out more? 

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Our proven framework: Kantar's Blueprint for Brand Growth

Five accelerators. One outcome: sustained brand performance.

  1. Meaningful Difference

  2. Salience

  3. Innovation

  4. Experience

  5. Media & Activation

Want more info on our exclusive Blueprint framework?

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We translate this framework into pharma—customized for your brand, your molecule, your market.secrets ideas

Trusted by the world's leading Pharma brands. 
Rx bottles

From biotech challengers to global leaders, our clients include:

  • Top 10 Global Pharma Companies

  • Rare & Specialty Drug Innovators

  • Patient-Centric Consumer Health Brands

 

Ready to find out what sets our clients apart? 

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Healthcare insights hub
Pharma's digital inflection point: Embracing the future of pharma marketing
Three foundations for pharma marketers to harness digital transformation and build stronger audience connections.
‘Ozempic face’: A new opportunity for skin care brands
With millions of Americans turning to GLP-1 drugs for weight loss, CPG brands are finding an unexpected opportunity.
With the drug channel at a crossroads, how should CPGs respond?
For CPG brands in key categories, now is the time to rebalance, reinvent, and reinvest where growth is happening.
Stress is a universal barrier to physical and mental health
The rise of AI as a source of emotional support
Diary of a CMO: What is The Blueprint for Brand Growth?

Ready to Accelerate Brand Growth?

Book a strategy session with our pharma experts and see how your brand can grow with Kantar.

Let's talk