Super Bowl LV: Insights for winning the ad game
The Super Bowl is advertising's biggest event, and as marketers look for signposts toward recovery, consumer and competitive responses to the game offer a glimpse of what may be to come.
Using Link AI, Kantar's artificial intelligence and machine learning creative testing tool, Kantar is analyzing dozens of historic and current Super Bowl ads to determine creative strategies that resonate best with consumers.
Register below to receive a copy of this analysis as soon as it's available.
And if you're interested in ongoing insights into competitive brand advertising strategies and the trends driving change in your category, you may qualify for a free trial of Kantar's Advertising Insights platform.
Using Link AI, Kantar's artificial intelligence and machine learning creative testing tool, Kantar is analyzing dozens of historic and current Super Bowl ads to determine creative strategies that resonate best with consumers.
Register below to receive a copy of this analysis as soon as it's available.
And if you're interested in ongoing insights into competitive brand advertising strategies and the trends driving change in your category, you may qualify for a free trial of Kantar's Advertising Insights platform.