Kantar, the world’s leading AI-native marketing data and analytics business and an indispensable brand partner to the world’s top companies, today announced the appointment of Brandon Kirk as Vice President, Growth & Strategy, Media Measurement. Kirk will lead Kantar's Canadian Media Effectiveness practice, delivering Canadian media insights and unified cross-media measurement solutions. This strategic move reflects Kantar’s continued investment in North America and its commitment to centralizing expertise to deliver greater value for clients across the region.
Kirk’s appointment comes at a pivotal time for the Canadian media industry, which faces rapid transformation driven by:
- A shift toward attention, quality, context, and brand safety
- The growing need for unified cross-media measurement that reflects real campaign performance and advertising effectiveness
- Increasing pressure on agencies and publishers to prove performance quickly and credibly through brand lift measurement
- AI reshaping creative testing, planning, and optimization
- Privacy changes redefining how data is accessed and used responsibly
“Brandon’s leadership will be instrumental in helping Canadian agencies, publishers, and advertisers navigate these changes,” said Scott Megginson, President, Kantar Canada. “His deep understanding of media effectiveness, commercial strategy, and best practices for Canadian audiences will enable us to deliver faster, clearer, and more actionable insights, strengthening our position as the trusted partner for growth in Canada. This appointment is also a continuation of Kantar’s broader North American strategy to centralize expertise and scale innovation across markets.”
Kirk will be focused on accelerating adoption of Kantar’s advanced AI marketing analytics and brand lift measurement solutions including LIFT, LIFT+, LIFT ROI, Context Lab, and Link AI to help clients plan smarter, optimize faster, and achieve stronger ROI through unified cross-media measurement. He and the Canadian Media team will be strengthening partnerships across Canada’s media ecosystem and optimizing measurement workflows with market-specific, tailored, agile solutions for agencies, publishers, and advertisers.
“Marketing leaders need clearer answers to fundamental questions: what’s working, why it’s working, and where to invest next. My focus is on helping marketers connect creative quality, media exposure, and business outcomes through unified, independent cross-media measurement they can trust,” said Kirk. “Kantar is uniquely positioned to bring clarity across channels and platforms through advanced AI marketing analytics and brand lift measurement, giving CMOs and marketing leaders the evidence they need to defend budgets, optimize investment, and make confident decisions in fast‑moving environments. I’m excited to help Canadian marketers move beyond fragmented metrics and toward a consistent, outcome‑focused framework that links marketing directly to growth and delivers actionable Canadian insights for superior media effectiveness.”
Prior to joining Kantar, Kirk built a distinguished career as a senior media and growth leader within Canada’s media and advertising ecosystem, most notably at Rogers Sports & Media, where he spent 14 years driving business transformation and revenue growth. In 2021, Kirk and his team were recognized as the Media Partner of the Year at the Media Innovation Awards (MIAs).
In senior leadership roles, Kirk helped launch and scale new media businesses, led national sales and partnership teams, and managed large P&Ls while delivering sustained double‑digit growth and strengthening Rogers’ market share. His work spans traditional and emerging channels including broadcast, digital, programmatic, streaming, audio, CTV, and out‑of‑home, positioning him at the forefront of Canada’s evolving media landscape. Kirk also serves as the Chair for IAB Canada Publisher Council.
To learn more about how Kantar can help you achieve your marketing needs in Canada, reach out to us here.
About Kantar
Kantar is the world’s leading AI-native marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioral data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.
Media Contact
For further information, interviews, or images, please contact:
Anna Wilgan, Vice President, Public Relations, Kantar
Anna.wilgan@kantar.com
201-421-5847