Kantar COO with proven track record of engineering brand growth through transition joins Insights Association Board of Directors
New York, NY, February 27, 2025: Today, the Insights Association (IA) announced the appointment of David Boyd to its Board as an ex-officio member. Boyd is the Chief Operating Officer for Kantar North America Insights, the world's leading marketing data and analytics business, providing indispensable insights to the world’s top companies. In his role at Kantar, he transformed the business across client delivery, solutions and operations for North America. As COO, David has modernized ways-of-working, increased automation, decreased operating costs and delivered world-class client and employee experience.
"Data has become the cornerstone of businesses’ decision making, and it’s never been more important to find real insights from valid, trustworthy sources – especially for brands,” said David Boyd, COO at Kantar, “At the same time, understanding what’s true has never been harder. To uncover that truth, marketers and business leaders need to shift through a deluge of data to find accurate information. That’s why I couldn’t be more excited to join the board of the Insights Association, to help facilitate an industry discussion and collaborative efforts between Insights Agencies, and Brands to drive better quality and future-proof our panels, data sources and insights.”
“We’re delighted to have David join our esteemed Board of Directors and welcome his perspectives and contributions,” said Melanie Courtright, CEO of the Insights Association. “Ours is an active Board that represents the interests of the membership and provides essential guidance and leadership as we work on many fronts to advance and advocate for the insights and analytics industry and profession.”
Boyd joins the Insights Association Board of Directors with over 25 years of experience in the insights field, having driven product innovation and productivity gains across top marketing measurement providers, including Kantar and Nielsen. As a member of the Board Directors, David will be focusing on creating initiatives that help ensure better data quality and allow marketers and businesses to make better decisions, as well as professional development for the future generations of Insights leaders.
Across his career, Boyd has led successful business transformation efforts, industry wide growth programs, and meaningful product innovation for client return on investment. To learn more about his work with Kantar and its impact on Kantar’s business, read here.
About Kantar
Kantar is the world's leading marketing data and analytics business, providing indispensable insights to the world’s top companies. Combining meaningful attitudinal and behavioural data with deep expertise and advanced analytics, Kantar helps clients understand what has happened, why it has happened, and how to shape the strategies that drive their future success. For more information, please contact press@kantar.com