Kantar is the intelligence engine behind pharma & health brand growth, transforming a deeper understanding of patients, caregivers, healthcare professionals, and markets into stronger portfolios, more effective marketing, and sustainable franchise growth.
We work with the brands defining the future of the healthcare and pharma category, such as:
largest Pharmaceutical companies in the US
top Pharmaceutical companies globally
biggest patient Health companies
top Retail health companies
top Health Insurers
top Medical Device manufacturers
Health conditions covered
Medical device types covered
Country presence, bringing global scale and local relevance
Team members supporting the Health industry
Patients and caregivers
B2B decision-makers(e.g., C-suite, HR Benefits Managers, small business owners)
Health and related professionals(e.g., Physicians, KOLs, Nurses, Payors, Agents, Brokers)
Ways we help Pharma & Health brands succeed:
- Brand Growth & Masterbrand Strategy: Build stronger brands, portfolios, and long-term preference.
- Creative, Media, & Campaign Effectiveness: Optimize content, channels, and campaign performance from idea to in-market impact.
- Trust, Experience & Patient Engagement: Improve experiences that drive trust, adherence, advocacy, and growth.
- AI, Signal Intelligence, & Future Growth: Connect AI, digital signals, foresight, and analytics to uncover new growth opportunities.
- Patient, HCP & Caregiver Intelligence: Understand needs, behaviors, decision journeys, and unmet opportunities.
- Portfolio & Launch Strategy: Prioritize investments, strengthen portfolios, and improve launch decisions.
We provide the signals that help organizations act quickly and confidently. We empower brands to make effective marketing decisions based on predictive evidence. And we help them craft powerful growth strategies rooted in the connection between patients, brands and enterprise value.
Signal Intelligence
- Brand Monitoring and Guidance
- Customer Experience
- Patient and Retail Trends
- Research Services
Decision Intelligence
- Creative Testing and Optimization
- Media Effectiveness
- Innovation and Product Development
- Marketing ROI Measurement
Strategic Intelligence
- Brand Strategy
- Kantar Consulting
- Qualitative Research
- Sustainability
All powered by the Kantar Intelligence Engine
The building blocks of pharma brand growth that lasts
Earlier this year, our experts had the privilege to take part in PMRC East 2026. A few themes are stuck out with that we believe will shape how pharma brands compete and win in the year ahead.
Learn more here
Healthcare Insights Hub
Pharma Council FutureHealth Podcast: Trends in the Patient Journey: What to Expect in the Next 3-5 Years
Pharmas digital inflection point: Embracing the future of pharma marketing
MMM Online: The Flo Health – Meta data privacy case: What medical marketers can learn
MMM Online: Novo, Lilly and Novartis lead pharma’s stellar ad performance at Oscar
Ready to accelerate your brand growth?
Book a personalized strategy session with our health and pharma experts today to learn how your brand can grow.
Contact: Lindsey Dickman
EVP, Health, Kantar North America
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