Kantar has recently launched a special edition of our 2024 trends reports – North America Media Trends & Predictions 2024. This exclusive North America report combines insights from our two global forward looking annual reports: Media Trends & Predictions and Marketing Trends 2024.

By taking a local lens to trends from across the globe, we have contextualized what we are seeing in the United States with foresight from some of the most prominent thought leaders in the industry.

This report examines the biggest dynamics driving the future of media in North America and dives into how global trends are showing up in the region. Key learnings include:

  • How economics are impacting consumer behaviors and media consumption
  • The future of AI and content
  • What the performance future holds for Retail Media Networks

Download the report today to be prepared for what to expect in 2024: