Your consumers are still human. At least for the foreseeable future.
It’s easy to overlook that the heart of your brand is the humans who buy, sell, consume, and talk about it—those who love it and those who don’t.
Kantar’s Qualitative solution helps brands by uncovering the dynamic nuances of people as individuals and what drives them.
We help brands place people at the heart of their plans for success, both today and in the future.
Kantar's Developer Live is now available in Spanish!
¡Optimiza tu creatividad en español!
We're excited to announce that Kantar's Developer Live is now available in Spanish. Our unique solution combines quantitative insights with qualitative analysis in one streamlined workflow. The result? Clear optimization opportunities that unite agencies and brands.
Developer Live in Spanish offers real-time data collection with Spanish focus groups and live translation, delivering actionable results within 24 hours to optimize creative concepts.
Kantar data shows that improving an ad's creative quality from 'Average' to 'Best' will lead to a 30% or more increase in ROI. Download these case studies to see how we work with brands to create more authentic, engaging communications.