Vote for Kantar in the SXSW 2027 Panel Picker

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Bring Kantar's perspective to SXSW 2027
SXSW

Ahead of SXSW 2027, Kantar has proposed three panels that use intelligence to help brands understand people, anticipate change and unlock growth. SXSW gives its community a meaningful voice in shaping the program, and your support can help amplify Kantar’s perspective on the conversations that matter most to marketers and business leaders. PanelPicker gives the SXSW community a significant voice in programming activities for the SXSW Conference. Add your vote and help shape the conversation.

Voting is open through August 23, 2026. Please create an account and vote for our proposed panels using the links below to help bring Kantar’s point of view to the SXSW stage.

Thank you for helping us champion the ideas that move brands forward. See you in Austin!

Learn about our proposed SXSW panels

01

Beyond Demographics: The New Latina Economy

This session presents the latest LDC/Kantar research on the U.S. Latina economy. Latinas anchor a $4.4T U.S. Latino GDP and help drive a $2.8T consumer economy growing 2x faster than the rest of the U.S. Yet, while 65% of Latinas say their background shapes how they authentically express themselves vs. 47% of non-Latinas, 79% of Latinas still see stereotypes in advertising and 56% avoid brands that use them. Join us in unpacking what brands get wrong about Latina influence, aspirations, and behavior, delivering a framework for real business growth and cultural relevance.
Learn more and vote here
02

Educating for A New Era of Intelligence: When AI gets Smart

We are living in an era where intelligence is being redefined - and yet are educating today's learners for what it is used to be in the past, not what it will be in the future. What will intelligence mean as machines potentially become exponentially more intelligent - in some areas super-ceding humans? How do educate for this future - what skills will we need to cultivate and how can Higher Education prepare for these? How are Higher Ed institutions leading the way and what are the groundbreaking approaches that are making a difference? An Education for the Future of Intelligence.
Learn more and vote here
03

AI beyond the "I": Community and Connection in the Age of AI

Is AI going to create bubbles where entertainment, fitness, health are hyper-personalized with little space for sharing? With AI, the cost of products and services might decrease – but the value of human connection will rise as the need for community remains core. Creating community and building tribe will become one of the greatest value creation opportunities. Innovative brands will operate as tribe builders rather than product sellers. As we learn more from neuroscience and behavioral sciences about what creates meaningful connections, community becomes a playing field for innovation.
Learn more and vote here

 Have questions or want to learn more about Kantar at SXSW? Get in touch here.