Barry Thomas Joins Kantar as Global Commerce Expert

04 February 2022

Kantar, the world’s leading data-driven analytics and brand consulting company, today announced the addition of industry veteran Barry Thomas to its thought leadership team focusing on global retail, food service, ecommerce and the future of commerce. 

Thomas’ extensive industry experience includes a distinguished history of serving customers, partners, and people throughout his career. He worked for The Coca-Company for 25 years with landmark achievements in the areas of customer leadership, customer marketing, eCommerce, innovation, consumer insights, category management, and future strategies.

“The current and future state of the retail and commerce world is evolving at a rapid pace, and Barry’s considerable experience will undoubtedly help Kantar lead the industry in navigating these changes,” said Ted Riedel, SVP of Retail, Kantar North America. “We look forward to utilizing his skill and having him guide our team as a trusted thought leader.”

“Kantar is the leader in the data and analytics industry,” said Thomas. “To join their brilliant leadership team is an exciting opportunity and I look forward to helping advance their voice in the industry.” 

Before joining the Coca-Cola system, Barry worked for Pfizer (formerly Wyeth-Ayerst) for seven years in commercial, customer, marketing, and insights roles. Barry has a B.A. in Business from the University of North Florida and an MBA from Mercer University. He currently serves as an Advisory Board Member with the Digital Marketing Institute, George Washington University Digital Marketing Program, and Fellowship of Christian Athletes.