New York, NY (April 25, 2023) – Kantar, the world’s leading marketing data and analytics company, has named Erin Hutchinson Chief Marketing Officer, Insights, North America. Reporting to Chief Executive Officer, Insights, North America, Will Bordelon, she will lead marketing initiatives across all aspects of product marketing, demand generation and brand communications.
Hutchinson is an innovative marketer with a proven track record in creating world-class customer experiences that elevate brands. She brings deep cross-industry experience in developing marketing strategies and building high performing teams.
“With brands facing new challenges in connecting with consumers, it’s critical that we are helping our clients understand and respond to the changing dynamics. Erin’s skills in delivering powerful thought leadership and insights to market will be invaluable in how we support our clients,” stated Bordelon.
“There isn’t a better time to be joining Kantar as the company continues to help brands shape the future through better understanding the people they serve,” said Hutchinson. “I am excited to be joining this incredible team. Together we will forge ahead with amplifying our Kantar story.”
Prior to joining Kantar, Hutchinson functioned in executive marketing roles, most recently as Global Chief Marketing Officer for Merkle. She holds a Bachelor of Arts degree from Brock University and attended Carnegie Mellon’s Tepper School of Business Leadership and Negotiation Academy. A well-respected champion across diversity and inclusion, she has led several programs focusing on gender equality in the workforce, serving as both a leader and mentor.
Kantar is the world’s leading marketing data and analytics company. We have a complete, unique, and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.