Kantar, the world’s leading data-driven analytics and brand consulting company, has named Patrick Moriarty Senior Vice President of the Analytics Practice in North America.
The announcement, effective immediately, was made by Gonzalo Fuentes, President, Insights EMEA & Interim Americas.
Reporting to Fuentes, Moriarty will lead the NA Analytics business accelerating client growth within the practice and adjacent Kantar solution areas.
Prior to joining Kantar, Moriarty led EY’s Commercial Analytics practice for the Retail, Consumer and Media industry sectors, where he headed efforts to deliver solutions and service offerings around customer engagement, brand valuation, audience measurement and personalized marketing. Moriarty brings to Kantar more than 20 years of analytics, consulting, and practitioner experience building teams, driving innovation and guiding commercial productivity for Fortune 1000 companies across consumer goods, retail, media, automotive and hospitality industries.
“Our analytics business has been experiencing double-digit growth year-on-year for the past four years” said Fuentes. “Patrick’s appointment will help Kantar further accelerate growth for this strategic part of our business in North America.”
Patrick earned a Ph.D. in International Political Economy from Rice University and holds a BA in Political Science from Virginia Commonwealth University.