Kantar names Will Bordelon to lead Insights Americas business

15 June 2022
June 16 2022, New York: Kantar, the world’s leading marketing data and analytics company, today announces the appointment of Will Bordelon as CEO of its Insights Americas business. Reporting to Chris Jansen, Kantar’s Chief Executive, Mr Bordelon will lead Kantar’s regional team in growing our relationships with some of the world’s biggest consumer-facing companies and partnering with them as they face one of the most challenging and transformational periods in recent history.    


will bordelon

Will Bordelon Biography 

Prior to joining Kantar, Will held various executive roles at Merkle, a leading global performance marketing agency. During Will’s tenure Merkle grew seven-fold to over one billion dollars in annual revenues and was sold to Dentsu International. As Chief Client Officer and a member of the executive committee Will’s focus was building and scaling an industry-aligned go to market strategy grounded in client engagement and value.   
Prior to Merkle, Will held various leadership roles with Acxiom, a global marketing technology firm, including six years as APAC Chief Growth Officer, based in Australia, China, then Singapore, leading teams and growth across the region.   
Will holds a BS in international economics and finance from Louisiana State University and lives in the Miami Florida metro area where he is a husband, father and avid sailor. 
On his appointment, Will commented: “Kantar’s investments in people, technology and artificial intelligence are reshaping the marketing industry, delivering greater flexibility and accelerated insights to the world’s leading brands. The client satisfaction data shows that this leadership is highly valued by their clients. I can’t wait to get on board to build on this and contribute to the exciting growth story taking place at Kantar, and in the Americas in particular.”  

Chris Jansen CEO, added: “In Will, we are appointing a leader with significant experience in driving customer engagement and top and bottom-line growth in marketing and data/analytics services. Our next phase of growth will be heavily influenced by advanced data analytics. Will’s track record of building and transforming businesses in this space and supporting teams to create a high performing and client-centric culture will be a wonderful asset as we partner with clients across the region in growing their marketing technology capabilities.” 
Mr Bordelon’s appointment is effective July 11.