Radio and Audio Audience Measurement
We measure what people listen to across platforms and devices. This provides the trading currency for radio.

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Overview

We measure listeners whenever, wherever and however they are consuming audio content, both in and out of the home. Through panel members carrying a small metering device, or active measurement techniques, we know who is listening to what.

Our connected data helps media owners improve the buying and selling of their advertising inventories, and media agencies optimize their media planning.

Key features

Smart technology

Our discrete metering device identifies any type of digital or audio signal (over the air, down a cable or via the internet).

Tailored to market needs

In some markets we work with recall interviews and panel members using diary, to record audio consumption.

Better radio advertising

Our measurement service helps broadcasters, brands and agencies understand how radio fits into people’s everyday lives.

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