Optimizing Touchpoint ROI
See which touchpoints have the greatest impact, and how they work together, to get the most from media and marketing spend.

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Overview

Understand touchpoint synergies and interactions to optimize your marketing strategy and spend. Connect uniquely evaluates brand performance across all touchpoints, not just paid media, and identifies the ones that have most impact in your category. It shows which touchpoints can be improved, and lets you learn from competitors.

Identify the 20% of touchpoints that deliver 80% of business impact to optimize your touchpoint ROI and drive value for your brand.

Sastry Nookala,Head of Market & Consumer Research – SE Asia, Philip Morris International, said:“It’s about bringing everyone on the same page. The results were not common knowledge across all stakeholders. Now, there is alignment that really helps us to move forward rather than debating. That’s how we use Connect!”

Key feature

Predictive power

Based on the latest behavioral economics thinking, Connect is proven to help you predict consumer behavior.

Improve ROI

Discover which touchpoints deliver the greatest ROI and best long-term brand impact, to inform your media spend.

Reach your target

Modeled at the individual level, it is easy to focus on your target audiences and understand how to best reach them.

Optimizing Touchpoint ROI
See which touchpoints have the greatest impact, and how they work together, to get the most from media and marketing spend.
Optimizing Touchpoint ROI
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