Improving ROI Across Markets & Categories
With our global strategic planning tool, you can optimize your media investments across brands, categories and markets.
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Agile Forecasting delivers dynamic optimization of media budget across brands, categories and markets. It is designed to draw upon marketing ROI at the individual brand and market level to build an optimization tool that uses these insights to optimize globally across the brand portfolio.
Optimization against multiple KPIs
Agile Forecasting can optimize for revenue, market share or profit targets depending on your specific need.
Scenario planning and integration
Receive practical support to the annual planning process, updated as business constraints change or evolve.
Our tool creates guardrails for budget reallocation to reflect the overall corporate portfolio and brand strategies.
A comprehensive assessment of marketing ROI, measuring short and long-term impact of marketing on sales and brand equity.
Predict creative effectiveness with the fastest, fully automated AI-powered tool available today.
Get a detailed assessment of the overall effectiveness of sponsorship initiatives.