Total Marketing ROI
A comprehensive assessment of marketing ROI, measuring short and long-term impact of marketing on sales and brand equity.
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Get a comprehensive assessment of your total marketing effectiveness. We deploy a unique econometric modeling approach to understand the relative contribution of all marketing mix elements, and their short and long-term impact on sales and brand equity, to calculate a total marketing ROI.
Budget allocation and optimization
Make decisions by understanding the relative contribution of marketing assets and their impact on objectives.
Athena, our “always-on” platform, is highly scalable, delivering consistent outputs across markets and brands.
Scenario planning and recommendations
We offer scenario planning, as well as optimized marketing mix and allocation of budgets, based on Total Marketing ROI.
Analytics of customer-level data to show the importance of different customer touchpoints to brand or sales outcomes.
With our global strategic planning tool, you can optimize your media investments across brands, categories and markets.
Get a detailed assessment of the overall effectiveness of sponsorship initiatives.