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Measure and forecast how individual elements of your marketing mix impact key metrics of brand equity, and optimize accordingly to achieve specific brand outcomes.
Opportunities with longer term effects
Quantify key relationships between marketing spend and brand sentiment, opening opportunities to stimulate greater demand.
Justifying continued brand investment
Our tool focuses on brand impact activities, connecting measurement and sales to justify a continued brand investment.
Our marketing ROI platform, Athena, is highly scalable, delivering consistent outputs across markets and brands.