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Size the opportunity to understand what products to take to market, which markets to enter, and the growth rates to expect. Prioritize product benefits, optimize your pricing/portfolio, and enable market scenario planning using ongoing benchmarks to manage the value generated.
Market, category and segment-level opportunity sizing
Identify opportunities at both the market and category levels and provide guidance on product target alignment.
Price, product and portfolio optimization
Optimize your existing portfolio, then monitor and renovate to maximize growth and financial performance.
Benchmarking and data sources
Inform new investments with ongoing benchmarking. Combine transaction and pricing data with our research, for optimal impact.