Understand who is doing what, where, when and why, in the context of a category and its adjacencies. Uncover disruptive trends with insights from social media.
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Use Kantar’s AI-powered analytics to identify innovation opportunities outside of traditional category definitions and brand sets. Explore new consumer requirements by monitoring the velocity of change in behaviors and preferences, based on what people share on social media channels such as Twitter and Instagram.
Voice of the customer at the heart of strategy
Inform product development and strengthen your portfolio by uncovering disruptive benefits, attributes and ingredients.
Aligning to new human values
Understand why people do things, and uncover what’s most likely to happen in the future.
Innovating across blurring boundaries
We digest, analyze and visualize a broad range of unstructured data sources, so you can make smarter decisions.
Understand which search trends affect the panorama for your category, uncover new news, and gauge the trend momentum.
Use digital analytics to identify emerging trends. Reveal new insights quickly, and be the first to respond to online commentary.
Optimize the innovation lifecycle, and deliver a competitive advantage.