Audience Data at Scale

Overview

As audiences fragment and advertising becomes increasingly targeted, our panel data can be enhanced with “data at scale”, to increase the precision of audience measurement and enhance our clients’ own data sets.

Growing from the world’s first return-path service using operator data with Sky in 2005, we already process viewing data from over six million set-top boxes each night across 17 live markets, working with operators including Astro, Corus, Sky, Singtel, Movistar, MultiChoice and Vodafone. We measure all forms of online video, to measure addressable and advanced advertising, and we help reduce ratings volatility by reporting long-tail viewing and smaller linear channels.

All data is fused and stored in cloud systems with security and privacy-compliance assured.

Key features

Ingesting data

We can ingest streaming data, data from connected and smart TVs, operator data, addressable and ad server data.

Enhancing your first-party and partner data sets

Use demographic data, actual viewing levels, and reach across platforms and devices, to enrich your own insights.

Source-agnostic and secure

We can ingest and enrich media consumption data, purchase data, and data from third-party business planning tools.