Brand Architecture & Portfolio Optimization

Use Kantar insights to ensure your brand architecture, portfolio and pricing are right, for sustainable growth.
Benefits
01

Optimize products and pricing

Maximize the competitiveness of your offer. Identify the optimum pricing, and mix of features and products, to grow.
02

Make your brands irresistible

Drive competitive advantage by evaluating your brands via NeedScope, and our principles of irresistibility.
03

Work out where to play

Use our WHOLE Demand Framework to gauge the value of demand spaces, and inform your portfolio strategy and investments.
04

Organize for success

Consumer panel analytics will help you understand past trends and predict the best way to attract more shoppers.
Featured solutions
Achieve human-centric growth by putting the customer at the heart of everything your business does.
Stand out and drive growth for your brands with a sharp, differentiated and consistent positioning and clarity of purpose.
Maximize the competitiveness of your offer. Identify the optimum pricing, and mix of features and products, to grow.
Additional solutions