Brand Growth Consulting
We help you articulate what your brand stands for, then mobilize and activate it.
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The power of storytelling
For a powerful brand purpose, we analyze hundreds of consumer stories and associated data to identify the right direction.
Brand purpose territories: the 5 lenses framework
Bring the brand to life in a way that creates a powerful and enduring connection with customers and with employees.
Measuring impact of brand purpose
Use our long-term brand guidance system to track purpose-driven KPIs and optimize over time.
Create brands with a sharp, differentiated and consistent positioning and clarity of purpose, with NeedScope.
Optimize what your brand stands for by understanding the key brand associations that drive sales.