What is brand tracking?
Brand tracking is the ongoing measurement of your brand-building efforts against key metrics, such as brand awareness and perception. Trackers help brand owners to understand brand health and make informed decisions to increase sales, deliver greater return on marketing investment, and win market share. Many brand tracking studies are inflexible, with data from long consumer surveys. With Kantar, you can move beyond traditional brand tracking, using an agile system that gives you quick access to crucial insights you need, so you can make smart decisions to grow your brand.
Brand guidance systems from Kantar
Your bespoke brand guidance system will integrate all your data sources – including consumer research, search, social media, sales. With all your insights in one easy to use platform, your system can be built to give you the brand intelligence you need to:
- See how your brand is performing versus your competitors, using validated metrics linked to brand equity, so you can justify marketing investment
- Maximize the success of your marketing campaigns, optimizing your media mix or touchpoint strategy, or investing in your strongest ads and creative content
- Identify future opportunities for your brand, using advanced analytics to simulate possible scenarios
- Build your brand across multiple markets and categories, managing competitive disruptions as soon as they arise.
To find out more about how you can make better decisions to grow your brand, please contact us and a member of your local Kantar team will be in touch to discuss your needs.
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Helping Nescafé improve its brand image in FranceRead case study