Consumer Panels

Understand real shoppers. Tap into our continuous information stream around usage behavior.
Consumer panels
Benefits
01

Get rich, deep insights

We track more than 450,000 consumers worldwide who tell us about their household’s shopping and consumption decisions.
02

Find new shoppers and build loyalty

Use our panel insights to broaden your consumer base, and better engage existing consumers. 
03

Anticipate trends

Spot the patterns that could inform your future strategy, beat competitors, and transform threats into opportunities.
04

Maximize return on investment

Increase point-of-sale effectiveness, and improve your performance via benchmarking and scorecards.

Client results

BODYARMOR case study image

Driving category innovation for BODYARMOR

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Man walking down street at night

Estimating market potential of a new personal care product

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Axe case study millennials dating

Helping Axe create a progressive approach to content for millennials

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Featured solutions
Beverages Consumption and Personal Care Usage Panel
We monitor CPG purchasing and consumption trends across retail channels, through the biggest consumer panels globally.
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Beverages Usage Panel
Understand how, when, where and why consumers are consuming beverages, to make good marketing decisions.
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Health & Beauty Usage Panel
Consumer panels for personal care products, cosmetics and treatments.
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Additional solutions
Out-of-Home Panel
Technology Panel
Consumer Panel Analytics
Consumption Occasions
Entertainment On Demand Panel

Also within Consumer, Shopper & Retail