Entertainment On Demand Panel
Follow every step on the digital subscription customer journey to understand the music and video on demand spaces.

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With a quarterly survey from 20,000 (US) and 12,000 (Great Britain) longitudinal panels, plus 2,500 boost sample of new subscribers per quarter for each country, we deliver the latest insights on digital subscriptions from purchase triggers, through consideration, evaluation, intention to purchase, post-purchase usage, satisfaction/dissatisfaction, advocacy, loyalty and switching.

Key features

Subscription service KPIs tracked longitudinally

Measure the share of new subscriptions, the source of consumer acquisition, and what happens to those who leave.

A complete understanding of category KPIs

Discover the subscription pre-purchase research touchpoints, the purchase drivers, and the payment split by brand.

Machine learning predicting future consumer behaviour

Forecast the churn propensity and predict the conversion triggers in the on-demand spaces.

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