Retail & Shopper Analytics

Get an insights-based roadmap to category growth, based on the future of the shopper, category and retail landscape.

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Key features

Quantitative and qualitative journey mapping

Find the moments that matter in the shopper journey. Conversion gaps reveal opportunities for category and brand growth.

Behavioral data and shopper journey segmentation

Take a digital deep-dive with Clickstream, Site Click Tracking and Eye Tracking. Identify where and when to target to win.

Winning the 2025 Shopper

Future-proof your strategy. Evaluate which executions can drive the desired behavior, and how they can be optimized.

Related solutions
Influence shoppers, increase sales or drive brand conversion at each stage of the path to purchase, online and offline.
Win in store by understanding how shoppers make decisions. Optimize store, shelf and point-of-sale (POS) material to convert sales.
Uncover how shoppers really make decisions - their true motivations and influences - to drive sales, in store and online.