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Tapping into the connected consumer, you can integrate new and existing data to build robust, enriched profiles. Once those segments are defined, activate your research and use these profiles in media targeting, extending the value of your survey research and creating incremental revenue opportunities.
Accurate and efficient
Pinpoint specific target segments at scale through advanced modeling and activate these to deliver online ads.
Targeting profiles at scale
Account for key attitudes like brand perception and brand predisposition while targeting at scale.
Optimizing campaigns and strategy
Understand how to refine advertising and targeting strategies to an extended group of consumers on an ongoing basis.