Research Capabilities & Technology

We continually invest in and improve our methods, to give you deeper, clearer insights about people, so you can grow.
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Benefit from the latest technology

Artificial intelligence, chatbots, virtual reality... our solutions lead to deeper human understanding, more efficiently.

Deploy the latest thinking

The latest in behavioral science and cognitive psychology are embedded in our methods and solutions, for better results.

Get deeper insights

Explore people’s lives, relationships and cultural contexts, with insights from the world's largest qualitative network.

Go faster and work smarter

Test ideas in virtual environments, to save time and effort. Avoid wastage around design, innovation and advertising.
Featured solutions
Using proprietary digital and in-person qualitative techniques, uncover human and cultural insights for business growth.
Use technology to understand how people make decisions and engage with content, and what really captures their attention.
Understand how to best influence the implicit drivers of human behavior to increase brand choice.
Additional solutions