Nescafé wanted to revitalise its brand image among young people in the French market. Their creative agency, BUZZMAN, teamed up with Kantar to research the real-time performance of their Hello Voisins ad campaign using Link Now for Digital, and tailor their creative across multiple video platforms.
We iteratively tested the real-time performance of the brand's Hello Voisins ad campaign with Link for Digital to help tailor its creative for YouTube and Facebook. A humorous range of videos were posted on social media at launch.
We evaluated the ads across both platforms. There was a high dropout towards the end of the video on Facebook – and the creative performed well on YouTube.
Nescafé optimised their creative for each platform, shortened the video for Facebook, increased spend on YouTube and adjusted media weightings, creating stronger in-market results. Hello Voisins was an impactful campaign for Nescafé, with strong visibility through likes and clicks – and it increased brand recall by 35% overall and 45% amongst the 18-24-year-old target audience.