Agile market research

Market research is experiencing a transformational moment, fueled by a combination of new technologies and a more iterative way of thinking. Learn how the most iconic brands use agile consumer insights to respond faster to changing market conditions and consumer needs.

Our thinking
Digital AI eye
Technology and brand tracking: the perfect marketing match
Glass prism
AI answers a pressing need for digital advertising
Finger pointing on financial chart
Inflation makes pricing even more important for new products
Latest articles
Artificial intelligence
Harness the power of AI in brand tracking
Explore the incredible transformation that AI has brought to brand tracking and its constantly evolving interaction.
Person wearing futuristic glasses
The future is hybrid: combining survey and AI in creative testing to maximise effectiveness
Brands can dramatically increase their creative intelligence by using both survey and AI testing of campaign assets.
Abstract image of a sphere splitting
How to win by putting people at the center of your innovation process
To innovate effectively in a rapidly changing and increasingly challenging environment, you need deep insight about the people that might buy from you and how they perceive your brand.
TV streaming
Brand equity: The ultimate antidote to churn
Here’s the proof: Netflix and Amazon Prime Video enjoy similar penetration, but the latter bleeds subscribers rampantly. Why is that? Kantar BrandNow has the answer.

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Marketplace

Build your brand with faster insights

Accelerate consumer understanding with Kantar Marketplace, a market research platform that combines agile research products, powerful analytics and deep brand-building expertise.
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