Agile market research

Market research is experiencing a transformational moment, fueled by a combination of new technologies and a more iterative way of thinking. Learn how the most iconic brands use agile consumer insights to respond faster to changing market conditions and consumer needs.

Latest articles
Agile Consumer Research
Our panel of industry thought leaders discuss how to drive market research innovation with tech and automation.
Space man holding a balloon in the street
The best performing digital content is tailored to its environment. Testing in context can help you identify the impact of context on advertising performance.
Crystal ball
It’s an exciting time for the advertising industry as the potential of AI is becoming clearer. For advertisers, understanding the use cases for AI testing solutions will be key.
Hands planting a tree
Here's how Kantar helped BrewDog understand which designs would best convey sustainability credentials for the Lost Lager brand.

Build your brand with faster insights

Accelerate consumer understanding with Kantar Marketplace, a market research platform that combines agile research products, powerful analytics and deep brand-building expertise.
Visit Kantar Marketplace