As the marketplace has continued to evolve rapidly, the core dynamics of Experiences, Relationships and Algorithms continue to structure the direction and nature of change. These are the critical factors around which value and growth must be built, and so we decided at Kantar that we should update and deepen our original white paper on the Third Age of Consumption to keep current with the unfolding of this new era of opportunity. The overarching driver of capacity is unchanged, but the ways in which it is unlocking value and growth are multiplying rapidly. Growth has shifted, and with it the direction in which companies must find their way forward. This updated white paper provides a road map.
Coming of age: the third E.R.A. of consumption
The coming E.R.A. of value and growth in the Third Age of Consumption.