COVID-19 Ad Category Tracker

Kantar is tracking how key advertising categories are responding to the virus, with a year-on-year comparison of the number of 30-second commercials aired on the top 25 US TV networks.
14 April 2020
lots of televisions
Rachel Gursky

Content Marketing Director, Kantar, US

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As COVID-19 continues to disrupt the economy, the response from brands has varied across categories. We have been seeing anticipated drops from categories like Travel & Tourism and Movies, as well as expected upticks from groups like Household Products and Insurance. The situation is changing daily and we are continuously tracking how advertisers are responding with adjustments to their media plans.

We will be updating this tracker on a weekly basis, so check back frequently for the most up-to-date data.

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