Health & Beauty in Latin America in socially distanced times

The pandemic made health concerns a priority, while working from home made people simplify their beauty routines.
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Cecilia Alva
Cecilia
Alva

Client & New Business Director, Worldpanel Division, Latam

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Looking at FMCG consumption in Latin America, one thing is certain: the pandemic brought more health concerns and shorter beauty routines. While Personal Care categories reached 13% value growth compared to the previous year, Beauty declined by as much as 25% during 2020.

Nevertheless, the first half of 2021 has brought recovery, though at a different pace in each country. A few key channels are responsible for that. For instance, in 2021, Personal Care purchases grew in Pharmacies, while Beauty lost spend in Catalogues – but was compensated by the Online shopping channel.

Download our latest insights on Personal Care and Beauty in LATAM to get the necessary information to position your brand correctly in these segments.

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