Accelerating change: COVID-19 and the evolution of healthcare professionals

In this report, we explore shifts in physician use of resources and information due to the coronavirus pandemic.
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Evolution of healthcare professionals during pandemic

COVID-19 is changing how doctors interact with patients, but what are the implications for the information sources and channels traditionally used to make decisions? Which changes are temporary, and which are here to stay? This is a look at trends and new data from Kantar’s 2020 Digital Insights and Sources and Interactions Studies.

In this report, we explore shifts in physician use of resources and information due to the coronavirus pandemic. This report examines:

  • Practice and patient changes in 2020
  • Weekly patient consults as a result of COVID-19
  • COVID-related patient needs
  • Online activities conducted in last 30 days
  • Telemedicine adoptions
  • Growth in digital tools
  • Patient educational materials
  • Pharma advertising and cost of medication
  • Information source changes in 2020
  • Time available to spend with channels and sources since COVID
  • In-person and online sales reps
  • Conference, CME and digital alternatives
  • Interaction with colleagues-Doctors engaging with social networks
  • Online video
  • Medical journals and reference publications
  • Practice and professional future
  • What are the implications for channels/tools doctors use?

Fill out the form below to download this report based on two annual syndicated studies – The Digital Insights Study and the Sources & Interactions Study. Custom versions of the report are available for 20+ specialties.

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