The old saying that culture eats strategy for breakfast needs updating. Politics has eaten culture for lunch, and the implications of that for strategy are still being digested. Not just in the U.S. but in markets around the world questions about managing brands in a marketplace driven by partisan ideology loom larger than ever. Mostly, these questions have been framed in terms of advertising and purpose. But political polarization means more than that. In this U.S. primary season webinar, Kantar Brand & Marketing Chief Knowledge Officer J. Walker Smith will share a view and outline a framework for stewarding brands through a divide-and-conquer landscape.
Date: Wednesday, March 25
Time: 12:00pm Eastern