Behind the Seams is a must-read fashion industry report delivering exclusive insights on market performance, shopper behaviour, and emerging trends. Powered by the UK’s only dedicated fashion panel, it offers clear, actionable data and expert analysis to help brands, manufacturers, suppliers, retailers, and investors navigate the evolving fashion landscape. With bi-annual releases, it’s your go-to source for making informed, strategic decisions - fast.
Why this report is key:
- Deepen understanding of your market, shoppers, and categories
- Align your business for faster, unified data-led decisions
- Ensure effective planning in a rapidly changing market
- Strengthen partner conversations with data-backed KPIs
What you'll get - here are the first report's contents:
- Note from the Editor
- Chapter 1: Market Overview
- How did the GB market perform in H2?
- By region
- By channel
- How did the GB market perform in H2?
- Chapter 2: Media Spotlight and Emerging Themes
- Digital purchasing habits and TikTok
- Day socialising
- Colour Your World
- Chapter 3: Category Deep Dive
- Christmas performance
- Chapter 4: Retailer Deep Dive
- The Disruptor: Temu
- Chapter 5: Key Takeaway
Get access now:
Bi-Annual Report Release Schedule:
The first report, released March 2025, reviews H2 2024: 24 w/e 5th January 2025 (22/07/24 – 05/01/25). Report two will be released in August 2025, reviewing H1 2025: 24 w/e 22 June 2025 (06/01/25 - 22/06/25).