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Winning with Women
Winning with Women
How has the pandemic affected women’s financial confidence and wellbeing, and what is the imperative for business?
Media Data strategies for brand growth
Data strategies for brand growth

Responsible data stewardship enables marketers to grow share of pocket, in order to grow market share, finds our latest research.

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British Brand Footprint

Discover Britain’s most chosen FMCG brands and what helps these brands succeed...

Great British Brands
Great British Brands
Kantar and The Marketing Society are on a mission to help British brands become a greater force for good, globally.
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Kantar UK & Ireland

For over 75 years, we have been pioneers in understanding people. From consumer panel data to futures consultancy; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics, Kantar has the insights you need to succeed.
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Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, in the UK and Ireland and across the world.
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Inspiration
woman nurse UK covid
How has COVID-19 changed the financial situation for women?
Our Winning with Women research highlights a commercial imperative for financial services.
Woman in mask and yellow t-shirt looking at her phone on London bus summertime
Two thirds of Brits expect food shop to be more expensive due to Brexit
Latest research also finds majority in Britain support vaccine passport for international travel.
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The lessons retail can learn from our social reawakening
We reflect on changes to our shopping behaviour three months on from the start of UK lockdown restrictions easing.
Media Data strategies for brand growth
Data strategies for brand growth
Responsible data stewardship enables marketers to grow share of pocket, in order to grow market share, finds our latest research.
Get more Inspiration
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