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Great British Brands
Great British Brands
Kantar and The Marketing Society are on a mission to help British brands become a greater force for good, globally.
Media Navigator Image UK
5 steps to a smarter communications strategy

An analysis of news and media consumption trends in Western Europe.

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Creative Effectiveness Awards
Revealed: the most creative and effective advertising in 2020, judged by consumers. And the secrets behind their success.
In conversation with category managers
In Conversation with Category Managers

Watch our video series about best-in-class category management, and delivering the triple win for shoppers, retailers and brands.

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UK

Kantar UK & Ireland

For over 75 years, we have been pioneers in understanding people. From consumer panel data to futures consultancy; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics, Kantar has the insights you need to succeed.
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Global scale, local relevance

Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, in the UK and Ireland and across the world.
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Insights at the speed of business

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Inspiration
quiet london
Webinar series: How UK brands can survive the COVID-19 crisis
Watch our webinars to learn more about the impact of coronavirus on brands and businesses in the UK. What have we learned?
vaccine travel passports
Majority of Britons support vaccine passports for travel
Research also finds improvements in the UK public’s economic outlook.
UK Entertainment on Demand
Amazon takes prime spot in new Great Britain SVoD signups
Q3 saw a further drop in the number of GB households taking out a new SVoD subscription, but Brits continue to Fall for Netflix content.
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Locked down Brits top up their groceries to the tune of £15.2 billion over the past year
Restrictions on the hospitality sector mean that we’ve eaten an extra seven billion meals at home since spring 2020.
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