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Kantar UK & Ireland
For over 75 years, we have been pioneers in understanding people. From consumer panel data to futures consultancy; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics, Kantar has the insights you need to succeed.
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Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, in the UK and Ireland and across the world.
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Insights at the speed of business
Get fast answers to your most pressing business questions with Kantar Marketplace, an automated market research platform designed for brands and agencies that want to test, learn and move faster.
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Our research into 2020’s festive campaigns show there are various routes to an effective Christmas advert.
View data around people’s potential acceptance of a COVID-19 vaccine, their concerns about safety, and trust in public health authorities.
The analysis of search data around gift giving unwraps the nation’s mindset, ahead of an unusual Christmas.
![[none]](/uki/-/media/project/kantar/uki/inspiration-uk/2020/christmas-cheer-1500-1000/christmas-1500-1000.jpg?h=480&w=720&hash=C6C75544EAE37C55843466DB104B80EE)
Shoppers spent £11.7 billion on take-home groceries in the busiest month on record for British supermarkets.
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