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UK

Kantar UK & Ireland

For over 75 years, we have been pioneers in understanding people. From consumer panel data to futures consultancy; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics, Kantar has the insights you need to succeed.
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Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, in the UK and Ireland and across the world.
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Inspiration
christmas baubles advert
Our research into 2020’s festive campaigns show there are various routes to an effective Christmas advert.
vaccination covid19
But the number of people who say they would be happy to get vaccinated has decreased since our previous research.
XmasGoogleSearch
The analysis of search data around gift giving unwraps the nation’s mindset, ahead of an unusual Christmas.
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Shoppers spent £11.7 billion on take-home groceries in the busiest month on record for British supermarkets.
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