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Kantar UK & Ireland

For over 75 years, we have been pioneers in understanding people. From consumer panel data to futures consultancy; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics, Kantar has the insights you need to succeed.
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Global scale, local relevance

Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, in the UK and Ireland and across the world.
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Three people with PRIDE flag
Our new report looks at perceptions of LGBTQ+ leaders, and how sexual orientation and gender identification are discussed in schools.
Fashion sustainability
All eyes are on retailers’ sustainability strategies... and it’s more important than ever to get these decisions right.
Ad campaigns and purchase behaviour
How can advertisers and media agencies ensure they are really optimising their ad spend and reaching the right shoppers?
back to school coronavirus uki
As the government pushes to get kids to school, which “Tribes” are more concerned, and how does this influence their views on offices reopening?
Careers at Kantar
Would you like to uncover fascinating insights, within a global company that leads the way in human understanding? At Kantar you can join 28,000 colleagues who help do that, every day.
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