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Kantar UK & Ireland

One of the top market research companies in the UK and Ireland, we have been pioneers in understanding people for more than 75 years. From consumer panel data to futures consultancy; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics, Kantar has the insights you need to succeed.
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Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, in the UK and Ireland and across the world.
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Insights at the speed of business

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Consumer experience plays a crucial role in shaping brand memories, yet analysis shows few brands are fully harnessing its power to build experiences that drive brand value.
winning with women
Hear from industry experts about the gender gap in financial services, and how the pandemic has provided a unique opportunity for brands to play their part.
Great Britain’s appetite for video-on-demand subscription continues, with Amazon Prime capturing newcomers, and Netflixers proving to be the most loyal.
grocery market share
Take-home grocery sales fell by 4% during the 12 weeks to 8 August. The impact of COVID-19 on people’s spending continues, as grocery sales remain 9.9% higher in the latest 12 weeks vs 2019.
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