Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

Shape your brand future

From brand strategy to sales performance, we blend a unique combination of expertise, advanced analytics, products and platforms, creating the most meaningful understanding of how people think and act.

10 charts to make you a more effective marketer

A powerful collection of essential insights and research-backed evidence to support you with making the commercial case for brand building and balanced effectiveness

The Best Christmas Ads 2024

Unwrapping campaign effectiveness.

More than just ad testing. Expertise you can trust from the industry's most connected view of campaign effectiveness.

Creative Connections: how Effie Europe winners connect with audiences to drive success

Discover 5 strategies to create ads that connect.

IGNITE – Building breakthrough brands

Dial up your brand’s difference and break through with Kantar's hottest event of the year, now available to watch on-demand

Blueprint for Brand Growth

Download the FREE Blueprint book to get Kantar’s in-depth analysis and charts

Awards

Learn more about some of the awards Kantar has won, through insightful and inspiring work.

Kantar UK & Ireland

One of the top market research companies in the UK and Ireland, we have been pioneers in understanding people for more than 75 years. From consumer panel data to futures consultancy; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics, Kantar has the insights you need to succeed.

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Global scale, local relevance

Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, in the UK and Ireland and across the world.

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Insights at the speed of business

Get fast answers to your most pressing business questions with Kantar Marketplace, an automated market research platform designed for brands and agencies that want to test, learn and move faster.

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Inspiration

Media in 2023

A year of splintered viewing habits, soaring costs, technological innovations, tightened data privacy and increased sustainability efforts

UK grocery price inflation fuels first ever £12 billion Christmas

Grocery price inflation now stands at 14.4%, down slightly from 14.6% in November. This is the second month in a row that grocery price inflation has fallen.

Futureproof your innovation strategy to drive brand growth

Create an always-on innovation strategy to win today, tomorrow and beyond, with insights from leading innovators.

UK grocery price inflation fuels first ever £12 billion Christmas

Grocery price inflation now stands at 14.4%, down slightly from 14.6% in November. This is the second month in a row that grocery price inflation has fallen.

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Careers at Kantar

Would you like to uncover fascinating insights, within a global company that leads the way in human understanding? At Kantar you can join 28,000 colleagues who help do that, every day.

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