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Kantar UK & Ireland

One of the top market research companies in the UK and Ireland, we have been pioneers in understanding people for more than 75 years. From consumer panel data to futures consultancy; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics, Kantar has the insights you need to succeed.
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Global scale, local relevance

Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, in the UK and Ireland and across the world.
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Insights at the speed of business

Get fast answers to your most pressing business questions with Kantar Marketplace, an automated market research platform designed for brands and agencies that want to test, learn and move faster.
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media outlook 2022
The future for the media industry contains many uncertainties. We shine a spotlight on the risks and opportunities, in what will be a critical year for most.
kantar brandz uk 2021 most valuable brands
The Kantar BrandZ Most Valuable UK Brands 2021 ranking indicates that leading brands are recovering well following the pandemic.
Despite declining over the last 12 weeks, take-home grocery sales are still 7.3% higher than in 2019. As shopping habits begin to settle, how are shoppers adapting to their new lifestyles?
events kantar uki
Sign up for events, or watch our previous webinars and workshops from the UK & Ireland. Covering a wide range of topics, these give you high quality insights, data, and expertise.
Careers at Kantar
Would you like to uncover fascinating insights, within a global company that leads the way in human understanding? At Kantar you can join 28,000 colleagues who help do that, every day.
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