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Kantar UK & Ireland

One of the top market research companies in the UK and Ireland, we have been pioneers in understanding people for more than 75 years. From consumer panel data to futures consultancy; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics, Kantar has the insights you need to succeed.
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Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, in the UK and Ireland and across the world.
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Insights at the speed of business

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kantar brandz uk 2021 most valuable brands
The Kantar BrandZ Most Valuable UK Brands 2021 ranking indicates that leading brands are recovering well following the pandemic.
winning with women
Hear from industry experts about the gender gap in financial services, and how the pandemic has provided a unique opportunity for brands to play their part.
Great Britain’s appetite for video-on-demand subscription continues, with Amazon Prime capturing newcomers, and Netflixers proving to be the most loyal.
UK GMS Sept 2021
Supermarket sales fell year on year during the latest 12-week period, but remain higher than before the pandemic. What will a return to work and school do to shopping baskets?
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