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Kantar UK & Ireland

For over 75 years, we have been pioneers in understanding people. From consumer panel data to futures consultancy; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics, Kantar has the insights you need to succeed.
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Our strength lies in the unrivalled diversity of our people, methodologies, specialisms and points of view that seamlessly fuse to give us a unique and complete understanding of people, in the UK and Ireland and across the world.
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Inspiration
Brave new world
If you missed our unique digital event on the theme of resilience and recovery, read about the highlights here.
share of search
How can brands get more from the most important metric you’ve never heard of?
supermarket covid
Take-home grocery sales rose by 9.4% during the 12 weeks to 4 October 2020, with shoppers moving more of their eating and drinking back into the home.
UK Entertainment on Demand
Q3 saw a further drop in the number of GB households taking out a new SVoD subscription, but Brits continue to Fall for Netflix content.
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